Creative English

I helped my friend's start-up, Ands inc., aboard agency for Japanese to learn English. As Chief Experience Officer, my role was to support all user experience design activities and creative direction of the service. I also created rules for how words are used in blogs and marketing.

Role：UX Designer, UX Researcher, Marketer

Sector：Study abroad / Education

Term：12 months

Tools：Sketch

Result

・Increased the number of inquiries by 3 times (15 -> 47)

・Increased the number of applications by 6 times. (25 -> 172)

・Getting to know each other better in the team

PROBLEM

・The website didn't show our strengths that we provide an English lesson, individual plans

・The contact form was complicated

・Every team members lived in different cities, less communication

SOLUTION

・To competitive analysis

・To clarify our purpose and target

・To create Persona

・To think Persona

・To organize information on Website

・Team Building

COMPETITIVE ANALYSIS

The matrix shows their results if it's customizable or if it supports during ONLY study abroad.

Every competitive companies' contact forms are complicated including ours at that time. I had written down every major companies' form details on Google Spreadsheet and referred to our entry form.

CLARIFY OUR PURPOSE AND TARGET

We analyzed the behaviors of the people who want to go study abroad through Twitter, Instagram, our customers' and friends' interviews for making a purpose and a target of the first phase.

CREATE PERSONA

THINK PERSONA

Less words, more illustrations. The persona prefers feeling from illustrations to reading long sentences. For this reason, we should use more images and carry out questionnaires about images and color options to our customers and friends who had the experience to study abroad.

Finally, we succeeded in fewer words and telling our message with images more.

Before

After

ORGANIZE INFORMATION ON WEBSITE

I submitted a sitemap as a previous Website structure was hard to understand.

Organized menu bar according to the sitemap.

Before

After

TEAM BUILDING

We had adjusted time and talked about the ideal work environment and reviewing our work with the KPT method( What we should keep. / What problems we have. / What we want to try in the next period. ) in person.

MORE WORKS - USER Interview

After the customers came back to Japan, I had had some interviews with the customers about their school life and our service and wrote a blog about it. Therefore, we could improve our disadvantages.

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